Nigerian music now has a place on the world stage. There are several Nigeria acts at the forefront of pushing the envelope such as Burna Boy, Wizkid, Davido and Tiwa Savage. These acts have all had a great year but it is safe to say that 2019 is Burna Boy’s year. From sold-out shows to international awards, he has held it down firmly.
His blend of hip-hop, reggae, and Jamaican dancehall music is drawing a growing U.S. audience—and has even caught the attention of global superstars like Beyoncé. Burna was the only African act to have a song solely done by him on Beyonce’s “The Lion King: The Gift,” Album and that is no mean fit.
Having established his worth on the home front, Burna is effortlessly connecting with American and European audiences. U.S. on-demand streams of Burna Boy’s music totaled 89 million in the three months ending in September, up from 29 million in the quarter ending in June and 6 million in the year-earlier quarter, according to Nielsen Music.
The video for “Ye,” a song from his 2018 album “Outside” had 45 million views on YouTube.Non-Africans hardly go outside while making up their playlist, so racking up such numbers is remarkable. Burna Boy’s ‘African Giant’ also racked up around 70 million on-demand streams in the U.S. since its July release, according to Nielsen Music.
Total on demand streams in the US. Souce: Nielson
The African giant is the first African Artiste to sell out Wembley Arena (SSE Arena) in London and also win the Best African Act award at the 2019 MTV Europe Music Awards(EMA) on the same night. His Coachella feature was also a smash.
Burna’s music is slicing through rigid music genre classifications as we have known. His music connects the diaspora to quality music from home. With great music composition and elite collaborations, Burna Boy is the guy to beat at the moment.