The truth is success isn’t a goal or destination — it’s a MINDSET you take on to achieve your goals. And like all other mindsets, you don’t just drop it once you achieve your goals. Instead, you adopt it so you can carry it with you forever.
And I’ll be honest: Success isn’t an easy feat to accomplish.
That’s why I want to help you rewire how you think about success and help you break down these barriers once and for all.
Step 1: Set a goal (you’ll actually hit)
How often have you set a New Year’s Resolution — and have it completely fail by the end of the year?
Maybe you set a vague goal like, “I’m going to get healthy this year!” And at first, it’s exciting!
You buy a new gym membership, dig up your old gym clothes, and start heading to the gym every day. For a week too!
But then you miss a day. That’s fine, you’ll just go tomorrow.
But then tomorrow comes along and you realize that you actually have some more work you’d like to get done.
By the end of the week, you haven’t gone at all and your gym shorts are just collecting dust on your floor.
That’s because the problem with typical goal setting is that the goals set are too broad — and you have no idea where to start. So when you set a goal like, “I want to get healthy,” you end up spinning your wheels.
That’s why I’m a big proponent of SMART objectives.
SMART stands for specific, measurable, attainable, relevant, and time-oriented. And with each element in SMART objectives, you’re going to want to ask yourself a set of questions that’ll help you develop a winning goal.
- Specific. What will my goal achieve? What is the precise outcome I’m looking for?
- Measurable. How will I know when I’ve accomplished the goal? What does success look like?
- Attainable. Are there resources I need to achieve the goal? What are those resources? (eg gym membership, bank account, new clothes, etc)
- Relevant. Why am I doing this? Do I really WANT to do this? Is it a priority in my life right now?
- Time-oriented. What is the deadline? Will I know in a few weeks if I’m on the right track?
Knowing this, we’re going to want to reframe that “I want to be healthy” goal into something much more specific and actionable such as, “I want to eat 3 healthy meals per week and go to the gym 2 times a week for 15 minutes.”
Do you see how much better the SMART objective is than just vague goal setting?
A few years ago, when I was feeling overwhelmed. I was in the middle of writing my book, building my business, and was running around like a chicken with its head cut off.
One of my friends asked me, “What’s your number one goal?”
The question made me nervous so I didn’t want to answer. I was afraid if I said my single most important goal, I’d be closing doors to all of my other goals — which were many.
So I told him, “I want to be a bestseller, but I also want to generate $X million in revenue and I want to do this publicity and blah blah blah —” He cut me off and said, “Cut the BS. What’s your number one goal?”
Again, I hedged. But he pushed me and forced me to get crisp. I said, “I want this book to be a New York Times bestseller.”
There it was. We hate giving ourselves constraints because it feels limiting. It feels like we’re giving something up, and that’s exactly what it felt like at that moment.
However, it’s also freeing at the same time. Once I actually said out loud that I wanted to become a New York Times bestselling author, it became crystal clear what I needed to do in order to achieve my goal. I focused all of my attention on those things.
If you want to become successful — in any area of your life — you have to have that kind of focus.
Here’s an excerpt from an interview I did with my longtime friend Noah Kagan. He’s the one who called me out.
Noah is a master at helping people (and himself) get laser-focused on their goals. Pay special attention at 3:53 where he talks about the strategy that he learned from Mark Zuckerberg that has brought him success.